The Ellusive Cutting Edge

As for the absolute best source, I would have to give all the star ratings to Groundswell. Published by Harvard Press (and quite a pricey piece of reading), every page gets an 'Amen' from me. Stay tuned for more of my conclusions of this 'ground-swelling' method of dealing with the ever changing media and how to roll with the shifts.

I'm currently evaluating particular examples and applying them to the Groundswell theories. These examples include social media and public image fluctuations, and most importantly, the Psychographic profiles that are predominant within each example.

What exactly are the examples? Fine, I'll tell you. First are several social media realms built initially by Discovery Channel networks. The second example set is of an entirely different nature, that of up and coming comedic performers. I'll get way more specific in the next entry...and you can bet it's gonna be a hoot.