New Social Media and Guerrilla Publicity
Media Psychology & Social Change

  • the psychological impact of evolving media content
  • the use (and misuse) traditional media--radio, television, and film--and new media--social networks, blogs, virtual immersive worlds, identity sites, and mobile communications
  • human behavior when working with media applications
  • how media affects individuals and cultures
  • how media can be used for socially constructive purposes

Christina's Foundation for Graduate Research in Mass Communications

Career Path Chronology: Artist > Graphic Designer > Advertising > Publicity > New Media. It's true...Social Media as a tool for publicity is not exactly a new frontier. But in all my research and self-teaching from a publicity standpoint thus far, I'm finding a rather uncovered aspect of hands-on user experience.

Because I am from a visual communications background, there is not as much to completely embracing humanity as I would like there to be. New Media and Mass Communications from a social perspective needs to be explored and understood as deeply as a degree in Psychology would require.

I will be adding more here to this page as the upcoming weeks and months unfold...more of what I am tentatively referring to as New Social Media Psychographics as well as a preview of best and worse case studies from real social networks I have been actively and authentically participating in.

Also coming soon, I'll be discussing the topic of Web Analytics for Idiots, as in making plain english sense of site monitoring and statistics and how it applies to investigating your audience in an unobtrusive way. Consider it audience 'stalking' if you must. When I taught ad campaign courses to designers, my primary lecture point was "BE your target audience, whether you like them or not" View A Lecture/Course Sample!

Because I am one of those annoying people who wants everything to have some kind of purpose toward 'the greater good', the majority of my real case studies and projects will be focused on cases of the 'up and coming' and those with regional to national fan bases that are only recently expanding to international areas. Below is only HALF of my research bibliography, chosen as reading I would highly recommend for anyone amazed by all the whackos and strange beans out there in the social networks:

Now Is Gone: A Primer on New Media for Executives and Entrepreneurs
Now Is Gone seeks to help businesses embrace Social Media intelligently. Readers can learn if their organization is ready, how to begin, the predominant participation is marketing approach that other businesses are using, social media marketing strategies, and general social media insights. In addition to best practices, the book is laced with case studies that demonstrate corporate successes. This primer provides the quickest way for executives and entrepreneurs to figure out social media marketing.

Making up the Mind: How the Brain Creates Our Mental World by Chris Frith
Anyone interested in human nature - not just the nuts and bolts of neural circuits - will find his storytelling compelling. Frith delves into topics such as delusions, illusions, imagination and imitation, bringing clarity and insight to the simplest abservations and most complex experiments alike." New Scientist
Mirroring People: The New Science of How We Connect with Others
by Marco Iacoboni		 Slippery Characters: Ethnic Impersonators and American Identities (Cultural Studies of the United States)
by Laura Browder

Free Will (Blackwell Readings in Philosophy)
Robert Kane

 Personal Identity (Blackwell Readings in Philosophy)
Raymond Martin
The Wilkomirski Affair: A Study in Biographical Truth
by Stefan Maechler
This is a clear and thorough an expose of the fraud perpetrated by Bruno Grosjean Dossekker, who falsely claimed, in Fragments, to be one Binjamin Wilkomirski, a child survivor of the Holocaust. Stefan Maechler proves beyond any doubt that Wilkomirski is no such person and that Fragments is a fiction.